Animal Planet is leaping ahead with a rebrand. The Discovery-owned cable net revealed a new logo and look today that will be phased in starting in late October in the U. and UK, followed by more than 200 other countries and territories. The image of a blue elephant leaping across the channels name will debut with the October 28 premieres of docuseries Crikey! Its the Irwins, which follows the animal-friendly family global wildlife adventures, and Amanda to the Rescue, in which Amanda Giese welcomes an eclectic group of dogs into her home that others have given up on. The next night sees the kickoff of Big Cat Tales, a natural history miniseries that will roll out over five consecutive nights. Animal Planet said its new mission is squarely centered around keeping the childhood joy and wonder of animals alive by bringing people up close in every way..“Animal Planet has been a much-loved brand around the world for more than 20 years, and the time has never been more right to engage with mass audiences across every platform who are as passionate about animals as we are. ” said Susanna Dinnage, the channes Global President. “We are able to reach all generations through our content and storytelling – we are here to entertain and delight by bringing people up close to animals and nature..



  1. Well, after six years, Animal Planet realized that their approach to stray from being "soft" and family-oriented and move to becoming more "aggressive" and story-based entertainment for adults aged 25-49 was being poorly received by fans, so they went back to who they were before 2008 and went through a rebrand to change their image.

  2. Hopefully it's for the best. I was a fan of their programming after their 2008 rebrand, but I still yearned for their glory days from before that, since unfortunately, they worried less about education and more about drama.


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