Home Business Candle firm's new look has a Field Day after Covid delay

Candle firm’s new look has a Field Day after Covid delay

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Candle and home fragrance company Field Day was ready to launch its new look packaging early this year. But its full order book went into reverse when Covid-19 hit in March.

Company founder Alix Mulholland said: “We were almost ready to go at the start of the year and we had done all these trade fairs and the order book was pretty full. Then all those orders were unordered.

“We had a warehouse full of stock I thought was sold, but it wasn’t sold.”

Mulholland set up the business as a ‘kitchen table enterprise’ 17 years ago originally under the brand Bog Standard.

Selling candles, home fragrances and hand care, the Co Down-based company rebranded six years ago but decided to overhaul its packaging in response to queries from customers.

“We were getting calls and enquiries from customers asking ‘are your products vegan, are they sustainable, is your packaging recyclable?’ And we were saying yes, yes and yes, we’ve always been doing that.

“But I guess we realised our customers don’t know that. So we needed to make it that clearer.”

Mulholland has seen sales return in recent weeks although is concerned about restrictions being heightened on both sides of the Border.

“Retail was on a cusp of change anyway and this has really expedited it,” she said.

The company’s customers include the Kilkenny shops, Meadows and Byrne, some Avoca stores and Blarney Woollen Mills. Since Covid there has been a shift towards high-end independent local shops and online.

“Sales have been really encouraging and I think that’s because retailers are happy to have something new and fresh to show to their customers,” she said.

The company has been growing its customer base in the UK and America.

Mulholland has some concerns about Brexit but does not expect to face sizeable tariffs.

“Our biggest concern is the added level of bureaucracy and that we don’t have any issues getting stock to customers,” she said.

Sunday Indo Business

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