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Toothpaste plays a big role in our lives. We start and end each day with it.
But how much thought do we actually put into the tube we pick up on our weekly shop?
Of course, Colgate is a classic most of us will go for.
What about own-brand toothpaste, though?
It’s often much cheaper and many big brands offer their own versions.
For example, Tesco, Lidl and Primark all offer own-brand toothpastes.
So I decided to test them out against Colgate.
Lidl – 55p
Lidl’s was the cheapest I tried and had the most toothpaste in the tube at 125ml.
This toothpaste was a total care one, claiming to cover 7 areas including prevention of plaque build up and gum care.
It was also stripy, blue and white, which was fun.
The taste was gently minty. Not as minty as I’m used to but refreshing.
I was impressed with the price and quality.
Score – 4/5
Primark – 60p
Primark offers a few versions of its own toothpaste, including charcoal, whitening and sensitive.
I opted for the sensitive toothpaste because it was the cheapest on offer.
Even though it was the cheapest, this tube of toothpaste was the smallest, containing 25ml.
This toothpaste smelled gently of mint but I couldn’t taste the mint at all.
It kind of tasted how I imagine sudocrem to taste? Not great. And not very refreshing.
I wasn’t a fan of this toothpaste and it did not leave my mouth feeling fresh.
Score – 1/5
Tesco – 60p
Another 60p price tag – but this one had 100ml in it so was a much better deal than the Primark sensitive toothpaste.
Tesco’s Essentials toothpaste is called ‘cavity protection toothpaste’ and claims to remove plaque and freshen breath.
It didn’t have a very strong flavour but I could tell it was mint.
However, it left a weird feeling in my mouth.
I actually try not to rinse my teeth after brushing because my dentist told me its best not to, but I had to rinse after using this just to get rid of the odd taste.
It wasn’t great, like a thick coating of something unpleasant.
Score – 1/5
Colgate – 90p (from Tesco)
Ah, Colgate, the classic. The version I normally use is triple action which costs 90p for 100ml in Tesco.
It’s meant to help with cavity protection, teeth whitening and fresh breath.
The original mint flavour was definitely the strongest of the toothpastes and it was very refreshing.
It foamed up the most, too, which I assume is a good thing.
It’s popular for a reason, I guess, and is still a great price at 90p.
Score – 4/5
Colgate and Lidl were definitely the best two, with Primark and Tesco being big disappointments.
I have to say, though, at 55p for 125ml I think Lidl just about takes the top spot.
I’ll likely be going there for my toothpaste from now on.
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