A survey conducted by Consumer champion Which? revealed that 99.5% of Black Friday deals on products are actually cheap or the same price at other parts of the year.

With this in mind, experts are telling shoppers specific products to avoid buying during Black Friday because they could get a better deal at other parts of the year.

Nick Dewe, a money-saving expert at WeThrift , has a few recommendations of items you should not buy this Black Friday.

READ MORE: British Airways launches Black Friday with £299 flights to New York and a host of other deals

One to avoid according to Nick is washing machines.

Which? research shows examples of how washing machines are normally priced cheaper outside of the Black Friday sales.

An example is the Zanussi freestanding washing machine from John Lewis which was on sale for £309 in the 2020 Black Friday sale.

Nick points out that buying furniture is definitely one to avoid during Black Friday.

He explains that there are actually lots of times of the year where there are better and more generous sales on furniture taking place, particularly, Nick stresses during the summer.

Sales for indoor pieces tend to go down during the summer, prompting retailers to sell furniture for heavily discounted prices.

Nick also warns against getting hoodwinked by Black Friday membership deals.

You are more likely to get a better deal on gym access in December or early January.

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Black Friday deals do sometimes mean that gyms offer free months, reduced enrollment, or general discounts on gym amenities that shouldn’t be ignored.

If you still want to get fit, but don’t want to leave the house then maybe looking for home fitness equipment might be something you do this Black Friday.

However, Nick warns you to think again.

Consumer reports reveal that the prices of home treadmills and ellipticals tend to reduce post-festive season to match everyone’s fitness-based resolutions.

With this in mind, January was proven to be the best time of year to buy fitness equipment, as opposed to Black Friday.

Nick said: “The findings of Which?’s investigation into last year’s Black Friday deals are very eye-opening and reinforce the need for consumers to check the price history of a product before they make a purchase in a sale.

“Thankfully, there are website tools which can help you do this. For example, CamelCamelCamel will let you check how much Amazon products have been sold for previously. Similarly, if you want wider retail coverage, PriceRunner is also a fantastic tool.”

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