Selfridges is somewhat of an institution when it comes to London.

Renowned for its bright, yellow bags and expensive prices, Selfridges is the department store many come to visit if they come to London.

Some will get the Tube to Oxford Circus and walk to Selfridges. For others, more than half a billion of them, use Uber for their journeys into Central London.

According to Uber’s statistics, they found that Selfridges on Oxford Street was the top European destination for passengers in 2021.

Read more: Two London locations voted in the top 10 ‘best views in the UK’ – one even made the top spot

It beat out the likes of notable French landmarks such as the Eiffel Tower, The Louvre as well as the Royal’s own, Buckingham Palace.

How did Selfridges do it? They are widely regarded as one of the best department stores in the world and it’s easy to see why.

Selfridges was a bigger attraction than the Eiffel Tower
Selfridges was a bigger attraction than the Eiffel Tower (Graham Chadwick/Allsport Eiffel Tower) (Image: Getty Images)

Opened in 1909, it offers everything from makeup, to lifestyle, fashion and much more.

It seems even 100 years later, Selfridges still has the same appeal and it does not seem to be going anywhere.

The London Eye came in second behind Selfridges as the UK’s most popular destination for Uber riders.

It seems even the places you’d expect most tourists to visit like Buckingham Palace and The London Eye, Selfridges was the more exciting choice for them.

At least for Selfridges, they are clearly doing something right.

Jamie Heywood, Uber’s Regional General Manager for Northern and Eastern Europe told the Daily Mail : ‘When the UK opened up out of lockdown, for millions of people Uber became the go-to app for travelling safely, whether that meant a trip to the airport, heading to the shops, commuting to an important meeting or hitting the town.

“People in the UK rushed to support the retail, hospitality and tourism industries as soon as they could. Uber has had the honour of delivering riders back to the places and people they love.’

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