RIHANNA’S lingerie fashion label, Savage x Fenty, continues to expand it’s brand.

The singer and fashion designer is taking her lingerie clothing line to the next level by opening a number of storefront locations.

Buyers and fans of Savage x Fenty can look forward to the launch of physical store destinations in Houston, Las Vegas, Los Angeles, Philadelphia, and Washington DC


Buyers and fans of Savage x Fenty can look forward to the launch of physical store destinations in Houston, Las Vegas, Los Angeles, Philadelphia, and Washington DC

Where are Rihanna’s Savage x Fenty stores?

Rihanna’s all inclusive lingerie clothing company, Savage x Fenty, was founded on May 11, 2018.

The brand featured many runway shows and viral social media campaigns featuring the plethora of available options.

On Friday, January 7 of 2022, Rihanna announced to the public via social media that Savage x Fenty will open it’s first number of storefront locations.

Prior to the declaration, Savage x Fenty was only available online.

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Did Rihanna post the Savage x Fenty locations on Instagram and when do they open?

Through her official accounts and Savage x Fenty’s pages, Rihanna posted the upcoming locations to Instagram and Twitter.

On both platforms, the singer declared: “2022, we coming in HOT!”

The designer continued: “We bout to bring you a whole new #SavageXFenty experience with the launch of our brick-and-mortar retail stores!”

She further stated: “Can’t believe it’s actually that time, and I can’t wait for you to have this experience irl…”

“Our very first locations: Las Vegas, Los Angeles, Houston, Philadelphia, and Washington DC. watch the @SavageXFenty feed for details,” Rihanna concluded.

The opening dates of the locations are yet to be disclosed by the company.

Savage x Fenty has a knack for pulling off viral marketing campaigns.

Their marketing schemes usually involve a number of famous faces.

Famous stars such as Cindy Crawford, Vanessa Hudgens, Erykah Badu, Gigi Hadid, Lizzo, Miguel, Jeremy Pope, and Ricky Martin were all featured in past ads for the label.

The list grows as Normani, Emily Ratajkowski, Sabrina Carpenter, Troye Sivan, and others also made appearances in Savage x Fenty runway shows and ads.

How much of Savage x Fenty does Rihanna own?

Savage X Fenty and Fenty Beauty are co-owned by LVMH, a French luxury giant owned by billionaire Bernard Arnault.

Fenty Beauty is now worth $1.4billion as of August 2021, Forbes reports.

The outlet revealed she owns 50 percent of the company.

Rihanna owns a 30 percent ownership stake in Savage X Fenty, Forbes estimates.

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