Image default
Sport

Why is Euro 2020 not called Euro 2021?

The logo for the UEFA Euro 2020 Trophy Tour
The tournament was postponed from last year due to the Covid-19 outbreak (Picture: Getty)

The UEFA Euro 2020 tournament is taking place from June 11 – July 11, and football fans have been waiting a long time to see it.

The competition was cancelled last year due to the coronavirus outbreak, one of many sport and social events that had to be postponed when the whole world went into lockdown.

Every team is raring to go, with Portugal keen to defend their title, while Gareth Southgate’s England squad will be eager to make history by making it all the way to the Euro final for the first time.

But, while the delayed tournament is now taking place in 2021, it has retained the name Euro 2020.

Why didn’t UEFA change the name to reflect the delay?

Fret not, we have the answer, and it’s not as complicated as you might think…

Why is Euro 2020 not called Euro 2021?

The official match ball of the UEFA Euro 2020 tournament.
The official match ball of the tournament (Picture: Getty)

UEFA stated that the reason why the name has remained is to ‘keep the vision’ of the competition, but what it really boils down to is a matter of money and cost.

Changing the name would have required an expensive rebranding campaign, as many of the tie-in products and logos had already been designed for Euro 2020.

Work on all the materials associated with the competition, from match balls to merchandise, would have started long before it was postponed, and to overhaul everything would not have been a cost-effective decision.

In an official statement, UEFA said that keeping the name will ‘furthermore serve as a reminder of how the whole football family came together to respond to the extraordinary circumstances of the Covid-19 pandemic, and of the difficult times that Europe, and the world, had to go through in 2020.’

‘This choice is in line with UEFA’s commitment to make UEFA Euro 2020 sustainable and not to generate additional amounts of waste. A lot of branded material had already been produced by the time of the tournament’s postponement. A name change for the event would have meant the destruction and reproduction of such items.’

Anything to make it feel as though the last year never happened is fine by us…

Portugal captain Cristiano Ronaldo lifts the European Cup after winning the final in 2016.
Portugal won the last tournament in 2016 (Picture: Getty)

What was the original date for Euro 2020?

The tournament was originally scheduled to take place from 12 June to 12 July 2020.

It was postponed to reduce the pressure on public services across Europe while also allowing for domestic leagues to return to normal following their suspension in the wake of the coronavirus outbreak.

MORE : Five players who will rival Harry Kane for the Euro 2020 Golden Boot

MORE : Boris to hold press conference five minutes into England’s first Euro 2020 match

Follow Metro across our social channels, on Facebook, Twitter and Instagram

Share your views in the comments below

Related posts

Manchester City’s Kevin De Bruyne in tears after horrific eye injury in Champions League final vs Chelsea

admin

Chelsea striker Tammy Abraham speaks out after FA Cup final defeat

admin

Ole Gunnar Solskjaer gives Anthony Martial injury update after being left out of France squad

admin

Leave a Comment