The UEFA Euro 2020 tournament is taking place from June 11 – July 11, and football fans have been waiting a long time to see it.
The competition was cancelled last year due to the coronavirus outbreak, one of many sport and social events that had to be postponed when the whole world went into lockdown.
Every team is raring to go, with Portugal keen to defend their title, while Gareth Southgate’s England squad will be eager to make history by making it all the way to the Euro final for the first time.
But, while the delayed tournament is now taking place in 2021, it has retained the name Euro 2020.
Why didn’t UEFA change the name to reflect the delay?
Fret not, we have the answer, and it’s not as complicated as you might think…
Why is Euro 2020 not called Euro 2021?
UEFA stated that the reason why the name has remained is to ‘keep the vision’ of the competition, but what it really boils down to is a matter of money and cost.
Changing the name would have required an expensive rebranding campaign, as many of the tie-in products and logos had already been designed for Euro 2020.
Work on all the materials associated with the competition, from match balls to merchandise, would have started long before it was postponed, and to overhaul everything would not have been a cost-effective decision.
In an official statement, UEFA said that keeping the name will ‘furthermore serve as a reminder of how the whole football family came together to respond to the extraordinary circumstances of the Covid-19 pandemic, and of the difficult times that Europe, and the world, had to go through in 2020.’
‘This choice is in line with UEFA’s commitment to make UEFA Euro 2020 sustainable and not to generate additional amounts of waste. A lot of branded material had already been produced by the time of the tournament’s postponement. A name change for the event would have meant the destruction and reproduction of such items.’
Anything to make it feel as though the last year never happened is fine by us…
What was the original date for Euro 2020?
The tournament was originally scheduled to take place from 12 June to 12 July 2020.
It was postponed to reduce the pressure on public services across Europe while also allowing for domestic leagues to return to normal following their suspension in the wake of the coronavirus outbreak.
Euro 2020: Everything you need to know
The UEFA Euro 2020 tournament is finally taking place after being delayed last year, with games being played from June 11 – July 11 2021.
- Euro 2020: Finish date, fixtures and where are the games taking place?
- The opening ceremony: When, time, and where to watch it in the UK
- What’s the furthest England has ever got in the Euros?
- Which cities are hosting?
- Man Utd legend Gary Neville predicts winners of Euro 2020
- Is there a Euro 2020 Fantasy Football? Rules, point-scoring and deadlines explained
- What date is England’s first game?
- What’s the official Euro 2020 single and who sings in it?
- England vs Scotland date?
- England fixtures: Dates of Three Lions group matches
You can read more about Euro 2020 here.
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